Lionel Sands

It is often said of people with a love of the sea that they have ‘salt running in their veins’. Grant Dixon meets such a person in Auckland’s Lionel Sands…

Anyone with just a passing knowledge of boating and fishing will recognise the iconic Kiwi boat marque Haines Hunter, but the man long associated with it, Lionel Sands, might be less familiar.

----- Advertisement -----


To appreciate Lionel’s involvement in boat manufacturing and his love of the sea, we need to go back a couple of generations.

Lionel’s grandfather Marmaduke Lionel Sands was a keen outdoorsman. He used to take his family camping in Urquharts Bay on the northern shores of Whangarei Harbour, close to the harbour’s entrance.

In 1948, Lionel’s dad Sandy made the tie to the area more permanent, building a family bach, with Lionel and his family spending as much time there as possible in following years.

----- Advertisement -----


Few would know the area as well as Lionel, a legacy from Sandy who at one stage commercially fished the Bream Bay/ Hen and Chicks area from a sail-powered 7.9m (26ft) mullet boat.

There were no engines in those days, but the fish were so prolific you didn’t have to go far to catch them, even hapuku. Lionel described his dad as a ‘fish whisperer’ – he seemed attuned to their every move and anticipated when they would bite.

Like many young men of his generation, Sandy became embroiled in the second World War and ended up being captured, spending four years as a POW. After his release, he worked with the famous sailor and naval architect Uffa Fox, based at the home of British yachting, the Isle of Wight.

Bringing his new-found skills home, Sandy used his £500 repatriation loan to establish a boat-building yard, where the current Miller Moyes Seacraft premises is located today in Ellerslie’s Cawley Street.

“Dad had the option of a block of Waikato dairy land – and that would have been nice – but chose to go down the boat-building route,” Lionel says.

The money was used to buy the land, pay the staff wages, and get the show on the road. Seacraft Limited was up and running.

Initially the business turned out carveland clinker-built wooden boats, Sandy having the foresight to purchase a 1000- acre block of land in the nearby Hunua Ranges, used to grow and harvest timber for building boats.

In 1967 he made the transition to manufacturing fibreglass hulls – the Valencia, Costa Mesa, Sierra and Catalina were among the first models.

Then along came the Muldoon era and the infamous 20 percent sales tax on boats. “Dad went from building 150 boats a year down to just a handful. It just about sent him broke.”

But Sandy was more resourceful than that. Up until then, Seacraft Ltd had been a manufacturing retailer with no dealer network. He teamed up with Les Miller of Miller Moyes, whom Sandy recognised as a professional retailer, and between them they established a dealer network.

They gained the rights to manufacture the Australian brand Haines Hunter, and four years down the track purchased the moulds, design rights, trade marks etc.

Haines Hunter introduced a new design on the New Zealand market – the V198 – and soon it was being sold throughout the country. Recognised as a great blue water trailer boat, the Haines Hunter V198 was a craft many people admired and aspired to own – one of many to come out of the Miller Moyes Seacraft and win favour with the boating public.

The Haines Hunter SF700 ‘Mark I’ model came out of the moulds in 1986, just in time for the IMTEC show – a forerunner of today’s Auckland On the Water Boat Show – and it was an instant hit, with 25 sold over the three days.

“It was new and exciting, and had all the features we enjoy today – gas cooker, toilet, fridge, enclosed anchor locker, Portofino stern – and a larger cockpit space. It was a huge step up from the already popular V198 and had twice the sea-keeping performance.”

Slowly the Haines Hunter range was developed to incorporate the options boaties enjoy today.

The Haines Hunter mantra – ‘It’s in the ride’ – is something Lionel is proud of.

“Our external hull design has stayed the same in recent years. It is a proven design, recognised for its ability to handle the sea, so why change? The sea hasn’t!”

Given the above history, it is no wonder Lionel has a passion for the outdoors, fishing especially – he was born to fish and hunt.

Modern technology, including better electronics and more reliable outboards, has seen today’s boatie demand more of their craft, so they can head further afield and stay out for longer.

“When I first started fishing with Dad, launching from Eastern Beach and heading out to Motuhie Island was a huge adventure.”

Similarly, from their Urquharts Bay holiday base, a trip to the Hen and Chicks was always a big excursion – and going out to the Mokohinaus was something dreams were made of.

“How that has changed today – the Hen and Chicks has become our backyard and the Mokes just a bit further down the road.”

While Lionel is passionate about his fishing, hunting and shooting are also among his interests, along with music.

“Sandy was involved with the Acclimatisation Society – the forerunner of today’s Fish and Game – where he helped with the liberation of trout and an attempt to establish partridges in New Zealand.”

The trout thrived, the partridges did not.

A young Lionel accompanied his dad in the field, adding another string to his outdoors bow in the process. Lionel still enjoys deerstalking, waterfowl and upland bird shooting, although an overseas experience was a reality check for the latter.

He joined in a driven hunt on an English game estate where over 400 pheasants, bred for the purpose, were ‘harvested’. “While privileged to be part of the driven shoot, it took me a while to re-ignite the passion to start hunting wild pheasants again.

“On reflection, the occasion provided the opportunity me for to experience the culture of hunting that has been the premise of our forefathers for generations, and the realization of how fortunate we are in New Zealand to have the freedom to hunt and fish virtually anywhere.”

For Lionel, the thrill is in the hunt, not necessarily the kill or the catch.

“I have gone through all the stages you go through, starting with having to catch the most and the biggest [fish]; it is now about finding the fish and seeing the pleasure others get out of fishing.”

Lionel is a little bit old school when it comes to his fishing. While he will softbait and work a jig, he likes nothing better than anchoring up and straylining a big piper or pilchard down a berley trail. To this end, once or twice a season, he and the family will run a bait net and catch their own piper, which are vacuum packed in convenient lots and quickly frozen for future use.

One of his favourite haunts is the area just outside the Whangarei Harbour that runs from Mair Bank south to Ruakaka. You will see Lionel out there in the latest Haines Hunter trying his luck with both soft-baits and natural baits early in the morning.

All of Lionel’s boats have been named Sarisha, a combination of his and wife Peggy’s two daughters’ names – Sarah and Melisha.

Only one of Lionel’s daughters shares the same passion for the sea – Sarah.

“Sarah is the perfect fishing companion. She doesn’t talk unnecessarily, she can bait her own hooks, deals with the catch, ties her own knots, fillets fish and sharpens a knife – it doesn’t get better than that.”

As already mentioned, Lionel’s other big passion is music. As a student at Saint Kentigern’s College, Lionel sang in the choir and always had a hankering for playing the guitar.

“I spent three years building boats in Fiji, and it was there I started playing more seriously, spurred on by the locals’ love of music.”

Lionel is self-taught and attributes friend Keith Patterson’s patience and tutoring skills for moulding him into a ‘passable’ guitarist.

----- Advertisement -----


“And I have found since giving up smoking that I can hit the high notes when singing.”

Lionel enjoys nothing more than a jam session with a few like-minded buddies, sitting around over a rum or two, sharing the passion for a popular melody.

“I grew up in an era where a guitar was almost inevitably part of any party, so I guess it is a follow-on from that.”

“Each year at the Beach and Boat Contest on the Friday night after prizegiving, we will sit around the camp, tell a few stories and the guitars eventually come out. It has become something of a tradition.”

So, regardless if it is a guitar, rod, rifle or shotgun in his hands, Lionel Sands was born to do it.

   This article is reproduced with permission of   
New Zealand Fishing News

January 2018 - Grant Dixon
Re-publishing elsewhere is prohibited

Rate this

Comments

Post a Comment

Required Field

Recent Forum Posts Visit Forum

994 Active Users online, 994 Guest(s), 0 Member(s)
Shane Jones
in Fisheries Management
21 hours ago
Tzer

Far cry to the twats at Liegasea/NZSFC were proposing of 5 Tarakihi person in their submission for the central management area and this is what our...

Bluefin Tuna at the cavs.
in The Briny Bar
40 hours ago
smudge

Despite my years of fishing I haven't really fished many places, my focus has always been on Auckland's west coast and out toward Great Barrier. I...

Casting gloves
in Popper and Topwater Fishing
85 hours ago
Mc Tool

100 bucks for a lure 😬. Watching one of them flying over the horizon without the line attached would be " character building " for sure...

I thought Id post some nice photo's , join...
in The Briny Bar
136 hours ago
Alan L

That is a very cool pic Krow.The Far North is very cool, the Far far North even cooler. Mint looking day.Alan...

Mc Tools berley mincer
in The Briny Bar
144 hours ago
SaltyC

Good size, they scrap well. Got an 18kg one up in Vava'u back a few years ago fishing off squeaky Going's boat. That was quite a...

Out with the "Twelves"
in Fishing Reports
198 hours ago
Pcj

I should be able to get out end of October. The nephew been out virtually every weekend over winter and has done well. It seems the...

Manukau Harbour & West Coast fishing
in Fishing Reports
206 hours ago
smudge

Nice work Schecter, I think snapper may be around sooner than you think. Well I am hoping so...

Whangarei Harbour report.
in Fishing Reports
638 hours ago
krow

180 +m is where I've had to be lately. A lot less low foul around these parts and some of it shallower that looks like Tarakihi...

Whangarei Harbour Scallops
in Fisheries Management
748 hours ago
Pcj

Reopening WhangÄ쳌rei Harbour to recreational scallop fishingTÄ“nÄ쳌 koeFisheries New Zealand is seeking feedback from tangata whenua, stakeholders, and the public on whether WhangÄ쳌rei Harbour should be...

SNA1 Recc fishing cops the blame.
in Fisheries Management
844 hours ago
Tzer

What Liegasea won’t tell you is that some of their own fisheries contractors were co-authors of this study for fear of being called hypocrites, one of...

Fishing Reports, News & Specials

Popular Articles

Softbait Fishing - Part 1 - gear selection

John Eichlesheim writes an article about selecting the right equipment for softbait fishing... Read More >

Softbait fishing Pt 2 - tips and tricks

Techniques, tips and tricks of softbait fishing – getting the most from your soft baits.... Read More >

Surfcasting - setting yourself up

Gary Kemsley helps sort out the necessary gear for intending surf fishers.... Read More >

Squid - How to catch them

Squid fishing is a rapidly growing aspect of fishing - Paul Senior shares some hints and tips to get started.... Read More >

Fishing Reports Visit Reports

Saltwater Fishing Reports
Outer Hauraki Gulf Fishing Report 17/09/26

Spring wind the handbrake. Spring is starting to make its presence felt in the outer... Read More >

17 Sep 2026
Saltwater Fishing Reports
Top of the South Fishing Report - 17/09/26

Early snapper in Tasman Bay. Well, spring is finally here, and the days are getting... Read More >

17 Sep 2026
Saltwater Fishing Reports
Bream Bay Fishing Report - 17/09/26

Good snapper catches reported. After Tangaroa turned off the fish tap for a month or... Read More >

17 Sep 2026
Saltwater Fishing Reports
Bay of Islands Fishing Report - 17/09/26

Pacific bluefin tuna for the lucky few. The last fortnight has seen more fishable days... Read More >

17 Sep 2026