Jeez I thought ya meant rod and reel for a sec!!!! (vbg)

If you after them with hook and line , if you can get em eating your chum, you're pretty much there.  if you're chumming with bread I definitely recommend a small piece of squid for the hookbait as its far tougher.  use small hooks size 6 or smaller and light line, four to five pound line. 

they are excellent fighters on ultralight tackle

cheers - dustin