I heard about the closure. I don't get into Auckland city during 'business hours' and have never been there but always wanted to visit. Was it at the old 'Just Fishin' location? From memory that was in Teed St Newmarket.Very sad that it has closed as it had a great reputation..

A sad reality of life in the digital world unfortunately. Specialist stores can really only survive online. I don't mind. I can order whatever I want from the couch and have it arrive at my door two days later. And social media gives me all the fishing interaction and advice I could ever need.

There is perhaps a need for casting days and tackle expos where we get to physically play with tackle, but after that it is back to ordering online.

A small specialist fly fishing store in an expensive retail environment doesn't really have a hope-in-hell of surviving.

Wow! Six pages of them!

Very surprised to see Sage Flagship (R8 Core) models there. (Speaking of which, the Sage Salt R8 was officially released yesterday to much marketing fanfare). 

I think that would have been Andrea , ex Rod and Reel.

rockitrandy wrote: FishMan wrote: A sad reality of life in the digital world unfortunately. Specialist stores can really only survive online. I don't mind. I can order whatever I want from the couch and have it arrive at my door two days later. And social media gives me all the fishing interaction and advice I could ever need. A small specialist fly fishing store in an expensive retail environment doesn't really have a hope-in-hell of surviving. I don't think this has much to do with the "digital world" Craig. More to do with the fact it moved away from being a "small specialist store" and started to look more like a typical "Hunting and Fishing" store. That is starting to sound more like poor management. I'm thinking bait sales were likely the only thing keeping it partially afloat in the end. I think they even sold monofilament gill nets which is about as alien to fly fishing as you will get. Their online presence (in terms of the "digital world" analogy") was abysmal.  That is more like what happened there.

Only went in there a couple of times, but it was a good store. These kind of stores like Hunts on the shore are great if you’re looking for something not mainstream.

Most of the big name stores just only carry what’s in fashion at the moment. I get a lot of my stuff from sites like Kaveman Tackle and the likes nowadays.