Reg Werner appointed L&B's Technical Service Manager

Reg Werner, a 30-year- plus veteran of the marine and technical service industries, has become Lusty and Blundell’s new Technical Service Manager.

Werner’s impressive history includes a 17-year stint working in and managing the service departments of automotive giants Toyota and Ford. He has also spent a similar length of time in the marine industry.

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In addition to his mechanical and engineering background, Werner also has a commercial skipper’s ticket and a gas ticket; has an in-depth understanding of all things electrical and Level 4 qualifications in marine retail sales.

CEO Mark Milburn says Werner’s appointment is part of Lusty and Blundell’s on-going commitment to take customer service to the highest level. 

“Reg not only understands all of the exciting new technologies that are coming onboard, he is also an excellent communicator, able to assist our customers and quickly resolve any issues they may have.”

Werner says he relishes the challenge of heading up L&B’s technical service department.

“It is a very exciting and fast-changing time,” he says. “There are lots of new products, such as digital switching, that are quickly changing the way we design, install and use many of our traditional onboard systems.

“That has huge advantages for both boat owners and manufacturers and a big part of my new role will be engaging with our customers and communicating those benefits.

“I am really looking forward to being in such a critical role as these incredible new technologies come to market.”

Reg Werner will be based at Lusty and Blundell’s headquarters in Albany on Auckland’s North Shore.

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Fishing bite times for Auckland, New Zealand on Thursday 20 August 2026 Fishing bite times for Auckland, New Zealand on Thursday 20 August 2026

Thursday 20 August

Major Bites

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Friday 21 August

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