Digital Update for VETUS-Maxwell

Anchoring equipment specialist Maxwell is enhancing its connection with customers and strengthening its response to worldwide market demand by launching an upgraded online product overview and information resource.

In line with the company’s strong global growth, Maxwell has revealed a new website to effectively showcase its extensive range of anchoring solutions and to share over 50 years of expertise and experience for the benefit of boaters and industry partners. The updated digital platform combines Maxwell’s continued commitment to engineering innovation and new product development as the company’s global brand awareness increases across the power and sail, superyacht, and commercial sectors.

Presenting a neat, clear format for visitors to easily navigate, the website’s key features include a comprehensive overview of the Maxwell systems and solutions; product specifications and instructions within manuals and technical documentation; and information on the use and maintenance of Maxwell anchor winches. There are also dealer locator and FAQ sections.

Andy Stephens, CEO for Maxwell APAC, hopes the website design will provide visitors with an easy-to-navigate and clear environment.

Maxwell’s range of high-quality windlasses, capstans, ancillary deck gear, stern handling products, and other accessories provides anchoring solutions for vessels from 6m (20ft) to over 90m (300ft). With a well-earned reputation for excellence in innovation, engineering and manufacturing, Maxwell has an established presence in Asia, New Zealand, Australia and the U.S.A. and has now achieved notable progress in penetrating the European market.

View the new website at www.maxwellmarine.com.