Design awards for Lowrance

Lowrance’s Ghost Trolling Motor has won gold at The Best Design Awards, organised by The Designers Institute of New Zealand.

The Best Design Awards is an annual showcase of excellence in graphic, spatial, product, interactive and motion design along with four boutique awards.

Comments from the judging panel included “This technical tour de force lured the judge’s attention and reeled them in with its thoroughly considered and ergonomically-resolved controls and comprehensively-refined user experience. A world class product deserving of gold in this competitive sector.”

In addition to the gold award, HDS-Live also received a silver award in recognition of outstanding design.

Reliable, rugged and built to last, the new ultra-quiet Lowrance Ghost freshwater trolling motor helps anglers fish longer, run faster and get in closer without making a sound. Ghost has a newly designed brushless motor with the most thrust and the longest run time of any trolling motor on the market, plus other benefits including integrated Lowrance sonar options, waypoint anchoring and an industry-leading three-year warranty.

For more information on the Lowrance Ghost Trolling Motor or the HDS-LIVE range, visit www.lowrance.com or call 0800 4 NAVICO.