John H wrote: We are looking for people to help get our cool LegaSea point of sale stands into fishing related retail outlets. You will be given some material and coaching as a Legasea Agent to help recruit LegaSea Hosts at point of sale. |
In June 2012 Recfish Australia announced that it had reached an agreement with the Australian Fishing Tackle association (AFTA) to jointly form a national recreational fishing organisation. This will be known as the Australian Recreational Fishing Foundation Ltd. (ARFF). However, because ARFF has tax-exempt status, it cannot involve itself with any political activity such as lobbying or advocacy. How this new entity will represent Australian anglers without lobbying on their behalf is something that the parties involved will have to work out fairly soon!
1. Engaging and influencing decision makers
2. Understanding the importance of recreational fishing to Australian society
3. Responsible fishing practises
4. More habitat – more fish
Sunday Star Times
Official figures show a 125 per cent increase in two years in the size of China's South Pacific tuna fleet, with many new boats added.
In a sign of increasing concern, a United States Navy carrier strike group sailed through the north Tasman Sea last month on a mission to “patrol and secure protected fishing areas in the southern Pacific” according the US-based Navy Times.
The mission was revealed after the nuclear-powered aircraft carrier USS Carl Vinson, cruiser Bunker Hill and destroyer Halsey reached Pearl Harbour.
The jump in Chinese boats operating around the Solomon Islands, Vanuatu and in international waters between New Zealand and Fiji, has some in the fishing industry concerned.
“We all worry about the sheer number of vessels, but their technology means they now have double the firepower of five years ago in terms of how many hooks they can set,” Fiji Fish Marketing Ltd operator Graham Southwick said.
The Forum Fisheries Agency says as of this month there were 241 China-flagged vessels approved to fish, ahead of Taiwan's 221. Two years ago, China had only 107 boats long-line fishing for bigeye and yellowfin tuna.
In addition, many vessels flagged to the Solomon Islands, Vanuatu and Kiribati are actually owned by Chinese companies.
“It has become constant, not only are they here, there are many more on the way,” Southwick said.
He said the Chinese boats all received about $300,000 a year as a fuel subsidy from Beijing, and were built with 0.5 per cent loans, many of them to keep shipyards working.
“It is a long-term game to get a maximum number of boats in the South Pacific.”
Vanuatu and the Solomons have issued more than 200 licences, each worth about $50,000 a year, to Chinese boats.
The economics of tuna fishing meant they could not make money without the subsidies, Southwick said. “It's not about making money, it's about positioning, getting as many boats into the Pacific as possible. When the time comes for quotas, and slicing up the cake, China will be able to say it has had 400 boats here.”
LegaSea Report
26th
October, 2012
Prepared
for the New Zealand Sport Fishing Council club delegates for Zone meetings and
Management Committee meeting, November 2012.
Prepared
by Scott Macindoe – Project Manager
Structure and finances
LegaSea was launched in February
2012. For the first 5 months LegaSea finances have been processed through the
New Zealand Sport Fishing Council. As of July 1st the finances of
the project have been separated from the New Zealand Sport Fishing Council with
a much clearer set of expectations and undertakings in place. These changes
came about as a result of excellent advice from our auditor,
secretary/Executive Officer and Patron. These experienced people provided
invaluable insight - clarity that now sets LegaSea off on a strong footing. The
decisions were made at the Management Committee meeting at Tutukaka on 27th
September and retrospectively implemented.
Commencing 1st July
2012, LegaSea Ltd will deal with all financing and administration of LegaSea
money matters. LegaSea Ltd is a wholly owned subsidiary of the Council. The
Directors of LegaSea Ltd are Mark Connor and Peter Campbell. LegaSea Ltd is
being underwritten by Scott Macindoe with no liability falling on Council at
any time. Repayment of on-going underwriting (as required) is entirely
dependent upon our success in raising monies from sponsor and establishment
donors.
The five months of activity to year
end 30th June that were processed through the NZSFC accounts
resulted in a small deficit. However, after the inventory had been sold to
LegaSea Ltd at a modest profit and the remaining underwrite monies repaid to
Scott Macindoe a small surplus remains for that ‘launch’ phase. LegaSea has now
been cleared from the Council Balance Sheet. I want to again thank all involved
here – a vertical learning curve and lots of lessons learnt. We are wiser for
this experience.
How does it work now? The $20 contributions that people
make to LegaSea are receipted and deposited into the account of LegaSea Ltd. At
the end of each month, 66% of these contributions are transferred to the NZSFC
account as an ‘interim distribution’. The balance, 33%, is retained to help
fund the establishment and running costs of the project.
Our target for year 1 (ending
30/6/2013) is to earn contributions from 3000 people and distribute $40,000 to
the New Zealand Sport Fishing Council where the Management Committee will ensure
it is carefully and wisely invested in the Advocacy, Research, Education and
working TOGETHER work streams.
Our goal for year 2 is 5,000 people
contributing with a ‘final distribution’ to Council of at least another 15% -
i.e. a total distribution of 80% of the
$20 contributed by people - $80,000. We are determined to better these goals.
We believe they are very conservative.
Other revenue streams being
developed will fund the establishment and running costs of LegaSea. These being
·
the Gold, Silver, Bronze Sponsorship program for founding sponsors,
·
merchandise sales,
·
royalties on LegaSea branded product,
·
LegaSea ‘Point of Sale’ host generated monies (loose change boxes),
·
grant applications and
·
other support from businesses and clubs.
We are working up a budget for the
establishment and running costs. Whilst we are determined to keep it lean, we understand
the fundamental need to survey our databases. Quality collateral in large quantities costs
big money. If the Point of Sale Host program takes off (which it looks like
doing) we will be up for considerable capital requirements (about $80 each once
all costs added up, including plastic, paper, freight, web profiling and
formatting). Good people committing to contractor roles require good
remuneration. This budget will be complete for the January Zone considerations
and Management Committee meeting.
People
The Project Manager (interim) is
Scott Macindoe whose primary role is to coordinate the following contractors
and team leaders
·
Trish Rea (marketing, reporting, web site and public awareness)
·
Tim Taylor (Event coordination/organisation, contributor follow up and
Point of Sale Agent)
·
Joe Dennehy (Corporate sponsorship promotion)
·
Steve Sangster (accounting and administration)
·
Lindsay Gregory (internet and data base)
·
Adam El-Agez (social media)
·
Alan Dempsey of Amex Custom Prints and Carrie Seal (merchandise program)
We are blessed and enabled by a
team of volunteers committed to the LegaSea project. Their roles include social
media, fishing.net forums, Boat Show and tournament attendances, boat ramp and
marina attendances, recruitment and servicing of Point of Sale hosts, the hosts
themselves and general brains trust/think tank input.
Role definitions and opportunities
to harness help become clearer every day. One of the real frustrations of the
last decade has been how to harness and deploy the good energy and time of
willing and able volunteers. Now that we have some quality collateral and
positive, unifying messaging we have the opportunity to effectively direct
these volunteers and enable them. This serves to both increase public awareness
and identify people who could potentially fulfil further expanded roles within
LegaSea.
Some quick stats for October
·
Over 200 people have
contributed $20 this month. All have been called or emailed and thanked and
further engaged. This results in much goodwill and positive feedback – good
numbers of Skipper Packs are despatched
·
Merchandise sales
exceed $2,000
·
Our first Silver
sponsor (Thompson Walker) has come through with their payment ($4,000 plus GST)
·
6 other businesses
have committed to a variety of sponsorships.
·
Facebook page has
achieved 1300 ‘likes’
·
Website content has
more than doubled
Public awareness
·
Matt Watson on the ITM
Fishing Show ended his episode on the 20th October with a play of
the video “The price of fishing” which has been on the LegaSea website since
February – 50 people had signed up by the end of the evening. Contributions
still coming in every day. This will replay next year. Furthermore, Matt has
another message in preparation that is very direct. Interestingly, only one
message left on the 0800 LEGASEA phone number – everyone else just went online
and did the business – magic!
·
Again, Matt Watson –
Matt’s open letter to the public hit the mark through Fishing News and the ITM
newsletter that reaches many builders throughout the country. This sort of
straight up the guts support and endorsement is priceless – kia kaha Matt
·
Fishing News and Bay
Fisher – solid and consistent support. A reassuring surge of people attributing
Fishing News since the November edition was delivered on October 22nd
·
The LegaSea Spring
report was sent out to contributors on 24th October – aiming to
repeat this every 90 days - http://www.legasea.co.nz/report1.htm
·
Early November sees us
send out our first ‘recommit’ email to LegaSea contributors who signed up last
year – this is new territory requiring lots of thought and planning. Whilst
only targeting a relatively small group of people it will be a real test. Our plan
is to send 4 Reports out per annum followed by a Recommitment message to about
25% of the data base. The thinking behind this is to spread out the
all-important follow up work evenly across the year. When we ask people to go
again, we will also be asking them to bring aboard their partner and or family
– and or a mate. Ask and ye shall receive!
·
The Tauranga launch
event is on track for Wednesday 14th November at Tauranga Sport
Fishing Club, 5.00 pm
·
Tim Taylor is doing
good work in his Event coordination role with several attendances (Coromandel
Kayak Fishing Contest, Bucklands Beach Take a Kid Fishing event, Tauranga Sport Fishing Club Rick Pollock evening –
thanks to Grant Holley) – hard won support, well earned – thanks Tim – this
groundwork will pay off well as we bring the LegaSea brand to life – if you
have an event that would benefit from a LegaSea attendance please call Tim on
027 6689904
·
Thank you to Counties,
Wairarapa and Browns Bay clubs for invitations to address their AGMs – also to
Tauranga for opportunity to address Prize Giving
·
The social media team
have delivered substantial gains in ‘reach’ and online presence. The LegaSea
facebook page is achieving traction and results – we are experimenting with
campaign behaviours – go there and click on the weirdo holding the brick – earn
a dollar for LegaSea here by adding your like - http://www.facebook.com/LegaSea .Thank you to Adam El-Agez and Ian Wills who bring
fresh eyes and big picture perspectives to this vitally important aspect of our
program.
·
www.fishing.net.nz – John H
(Holdsworth) is doing an outstanding job here - http://www.fishing.net.nz/asp_forums/legasea_topic75626_page4.html - we don’t
know how lucky we are to have such uncompromising, clear thinking and staunch
advocacy. Whenever we see John H on the move we know we are in safe hands.
Thanks to this consistent ‘voice of reason’ LegaSea and New Zealand Sport
Fishing Council are securing a solid support base with keen forum members.
Grant Blair offers good advice and years of experience
·
The www.LegaSea.co.nz website has
had extensive work done – check it out please – click on any of the tabs at the
top and be very, very surprised and delighted – thank you Trish Rea
·
LegaSea host program -
http://www.legasea.co.nz/find-a-host.php - another
25 hosts have agreed to take on the Point of Sale counter stand and brochures
in October. We now have 80 stands in place with a further 100 on order.
Cambrian Plastics Ltd are a most welcome discovery out in Henderson – so
refreshing to find New Zealand manufacturers so generous and keen. 14 people
have completed brochures this month and sent them back in the mail with cheque
or credit card details. If you know anyone who would either like to Host a
stand or become a LegaSea agent and promote the program in their district,
please call Trish on 0800 LEGASEA (534 273). This is a satisfying task – ask
Craig Smith of Tutukaka – he took it upon himself to cover Whangarei district
plus Dargaville – wow, over 20 hosts brought up to speed and now starting to
hum – he welcomes your call on 09 4373384
·
Discussions are
happening with several clubs that are not affiliated and see a need to
contribute.
·
Merchandise – starting
to see the shirt when out and about. At Labour weekend Scott attended the Mulberry
Grove Primary School 50th Anniversary celebrations. At the Barrier
Social Club that evening there were four people wearing the shirt – looked
good, felt good. Lots of enquiry and support – young people really getting
fired up. They are pissed off with the state of play and are looking for a
rallying point. Great to see the staff at Tutukaka proudly wearing their
LegaSea shirts during the NZSFC AGM – bring a tear to a glass eye – didn’t they
look sharp.
Our processes and
procedures are being well tested and ironed out. The collateral and message
continues to evolve. The brand is becoming known and trusted – people are
excited.
We welcome any
questions or invitations to send more info or attend club evenings to further
explain LegaSea.
It is a privilege to
serve the New Zealand Sport Fishing Council – an organisation that believes in
best practise process, maintains discipline and authentic structure, practices
careful consideration of matters and delivers solid, well founded outcomes and
decisions. Representing people is not a responsibility taken lightly by this
Council – it is uplifting to be able to promote the Council efforts to the
public and receive warm appreciation and endorsement from a very wide range of
people – many of whom don’t even fish!
Your confidence and
faith is much appreciated
Mauri ora
Scott Macindoe
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