I have trouble beleiving in some secret magic formula here.

Does any body else here think that the sent is derieved  from plain simple old fish oil?

Plenty of action at the moment. Went for a fish on Saturday, Tagged 2 Blacks around 80 kilos, 5 stripes from 70 to 100 kilos, 3 yellowfin and put a 20 pound Mahi Mahi in the ice box, dam fine days fishing.

My name is Mark Phillips AKA Captain I am a writer photographer from Australia. I am also part of the Berkley pro team in Aus. I have been lucky enough to spend some time in your great country fishing and promoteing Berkley products and soft bait fishing in general. As an angler i grew up fishing in the ANSA sport fishing movement where honesty and morals came well before glory. I can assure you that any fish photographed thru the lense of my cameras was caught with whats hanging out of its gob. Most of the shots that Pure Fishing NZ have used to promote product in the past two years are my photographs. I take pride in the product and the companys I represent and fail to see any benifit in using smoke and mirrors to make things look better than they are for promotional means. Im sure site members such as Cod and Tiny will vouch for us as they were on board when many of these fish were boated, photographed and released. As a fisherman I to try and fish with other products to evaluate our strengths and weaknesses, we have to do this to stay at the front of the pack. As a profesional I do not enter into slanging matches bagging other companies product, at the end of the day anglers are smart people and will buy what catches fish. Any way enough said, enjoy the summer boys, Gulp em up.

The Captain                                      

As the skipper of Assassin and angler in some of the photos in the Berkley ads, I can confirm the fish were all caught on Berkley Gulp softbaits.

The baits in the mouth of the fish is what caught them. There was no bait or berley used or even on the boat.

If you don't have ethics with the top magazine writers on board and at all times  it all comes back to bite you in the end.

We have a huge number of photos of large fish to show you, will post some when we have time, as we are out on the water teaching people to use softbaits everyday.

We have sold heaps of sofbait rigs over the summer and had very positive feedback form the anglers.

One customer sent his son  in to tell us of the 22 pounder he caught  on the first cast. We hear this this sort of feedback everyday. The photo from this fish is being sent to us.

 Nothing staged about the average Jo Public buying the rigs and having great success catching the fish.

I agree with Kezza, if you are happy with the baits, you will catch fish.