Lowrance, an expert in fishing electronics since 1957, has just rolled out its next generation of fishing electronics. The new HDS PRO chartplotter/fishfinder, highest resolution ActiveTarget 2 Live Sonar and, ultra-high-definition Active Imaging HD provide anglers with the complete package of the latest fishfinding technology. 

HDS PRO forms the heart of the Ultimate Fishing System, offering full networking and bow-to-stern boat control spanning trolling motors, autopilots, engines, radar, communications, and connectivity and control of PowerPole shallow water anchors. The new HDS PRO introduces two new chart overlays for ActiveTarget Scout mode and Ghost 360, as well as a new 10-inch display, and a new form factor and aspect ratio, delivering a better screen in a new package.

ActiveTarget 2 is the newest update to the award-winning ActiveTarget live sonar that was unveiled in 2020 and quickly became a mainstay for some of the world’s best anglers. ActiveTarget 2 provides higher-resolution views of fish movement and structure and enables anglers to quickly recognise if lures and techniques are working in real-time, allowing them to make adjustments to get fish to strike.

It delivers a smoother and more consistent image across the entire range, with full live-action picture in Forward, Down and Scout views. Additionally, HDS PRO allows for the use of two systems at the same time giving even more views simultaneously with 180 View, Scout Wide View and Forward and Scout split screen view.

Active Imaging HD rounds out the suite of products with the clearest images of fish and structure from Lowrance CHIRP sonar, SideScan and DownScan Imaging. Additionally, a new FishReveal SideScan view is now available with a new S3100 Sonar Module, in addition to the already popular DownScan Fish reveal view, helping anglers easily identify fish targets to the sides and beneath the boat.

HDS PRO offers complete bow to stern control on a SolarMAX HD touchscreen, which provides stunning sonar images of fish and structure from the Active Imaging HD and ActiveTarget 2 Live Sonar technologies, along with detailed chart information that is easy to see from any angle, in direct sunlight and through polarized lenses – a real difference on the water.

HDS PRO comes with a preloaded worldwide basemap. For anglers who want to select their own chart, HDS PRO supports a wide range of third-party chart options, including C-MAP REVEAL, Navionics, and more.

The HDS PRO fishfinder is available in 9-inch, all new 10-inch, 12-inch and 16-inch display sizes. For more information on Lowrance and its tournament-winning fishfinding technology, please visit www.lowrance.com.

  - Lowrance NZ