Dometic celebrates Mobile Living Made Easy brand launch

Dometic celebrates Mobile Living Made Easy brand launch

Dometic sets a new benchmark in the mobile living market, offering to New Zealand consumers a longer standard warranty period on their core range in conjunction with the launch of their new brand promise.

To celebrate the launch of the new ‘Mobile living made easy’ brand positioning, Dometic are offering an industry first 3-year warranty on selected RV Airconditioners, refrigerators and cookers.

“Our new mission and slogan is ‘Mobile living made easy’, which is expressed in a new, fresh and modern visual identity centered on the values of the end consumers.” said Mark White, Director for Dometic New Zealand.

“At the heart of our new brand promise is a sharp focus on our end consumers - RV owners, boat owners, truck drivers and outdoor enthusiasts. Dometic is on a journey to make a seamless and consistent experience for our customers to reflect our promise to provide great solutions that satisfy people’s essential needs when living mobile.” Explains Mr White.

Being one of the longest manufacturer backed warranties available in the New Zealand market, the 3-year standard warranty period covers selected Dometic RV air conditioners, upright refrigerators and cookers. Previously, Dometic offered a one year standard warranty on air conditioners, and a two year standard warranty on refrigerators and cooktops.

Mr White also said “We offer smart and reliable products with outstanding design, and the increased warranty gives consumers the peace of mind they deserve, knowing that Dometic stands by it’s promise to offer reliable products to all New Zealand consumers.

The new global Dometic has one clear promise, to make it easy for consumers to live mobile. By joining the existing Dometic brands with the ‘Mobile Living Made Easy’ tagline, Dometic is able to unify the breadth of resources, expertise and products offered into one cohesive global powerhouse in the mobile living market.

Dometic will be launching their new brand in conjunction with the Motorhome Caravan & Outdoor Covi Supershow, starting 17 March 2017. To be the first to see the fresh new design, visit the Dometic stand, or head to www.dometic.com.


18 February 2017

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