You ever read an advert for some new piece of tackle, and get the feeling the advertisers really missed the mark when trying to sell you the new product?  Well I was just looking at the European DAM web site and I think they really hit the mark with their advertising campaign for their soft plastics!    Have a look for yourself at the "weapons of seductions" advert on the website and let me know what you think?  Warning the advert contains "soft plastic lures" for those who this may offend.

Right on the button, so to speak!

perfect size, not to small , not to big,Just right